If you’ve ever been in any doubt about whether a commercial awning really can transform your business, try this little experiment. Stand some distance from your place of business – a block away, across the parking lot or the equivalent – and look at your exterior. Mentally remove your awning(s). Now how does your place look? How does it compare to your neighbors?
Can you even see it well, or does your business recede into visual oblivion without its commercial awning?
This exercise should demonstrate to you the fact that simply having a commercial awning can give your business a tremendous boost. It ensures you can visually compete with neighboring businesses. But the right commercial awning can entirely transform your place. And we’re not just talking about a beauty makeover. A commercial awning can do so much for your business that it can actually help transform your bottom line, too.
Perhaps you’ve never thought of your commercial awning as a business tool.
If so, you could be missing out on some valuable benefits. A commercial awning can help you achieve a variety of practical and marketing goals, including:
More visibility – introducing or reinforcing your brand to build greater name familiarity. Better visibility also makes your business and entrances easier to find.
Promotion of your products or services, to inform and intrigue more potential customers.
An upgraded, professional look that enhances your reputation for quality. That builds trust and confidence among potential customers or clients or patients.
Improving the overall customer experience your business provides, and that’s one of today’s driving forces for business success and growth. When your business looks inviting and customers feel comfortable, they’ll come more often, stay longer and buy more.
A commercial awning not only expands your business marketing, it supports marketing continuity by giving your exterior a look that’s consistent with your other advertising and promotions – your logo, the colors you use, etc.
That increases if you have more than one commercial awning for your place of business, and it increases exponentially if your business includes multiple buildings on a single site or multiple locations around NYC in the surrounding communities.
Transformation is more than visual.
A commercial awning can help you turn unused outdoor space into a revenue-generating area for food and beverage service, additional sales floor, etc. It can help you save money, by cooling your interior without extra air conditioning and by protecting merchandise and furnishings from the sun’s UV rays.
It can help your business spruce up the community, so you can be a good neighbor whether you’re a tiny shop frequented entirely by neighbors or a major financial or medical institution that draws from miles around.
Have you purchased a franchise business? Or have you undergone a merger or acquisition? These are instances in which transformation is required – and quickly – to introduce your customers and prospects to your new brand and look. A commercial awning announces your changes in a great-looking, can’t-miss way.
A commercial awning can transform your business from bland and uninviting to something truly exceptional.
If you performed our little experiment mentioned at the beginning, you may have had some difficulty picturing your business without an awning. If your business doesn’t even have an awning yet, you could easily see how “reduced” it looks without one. But, again, you may not be able to create a clear mental picture of what a commercial awning would look like. Many of us aren’t good at this sort of visualization.
Fortunately, a full-service commercial awning company not only has talented graphic design experts who can help you create a new awning, they can also produce full color photo renderings that show what any awning design would look like on your building. You don’t have to imagine anything, you can plainly see exactly how your business would be transformed.
Glendale Awning Services has been installing beautiful awnings and canopies since 1932. Call us for your next free estimate!!